31st July. Posted in Insights.


In an era where counterfeit products pose a significant threat to consumers and businesses alike, the need for robust security measures has never been more critical. Counterfeit goods not only compromise brand reputation but also jeopardise consumer safety and result in substantial economic losses.

However, advancements in technology have paved the way for innovative solutions to combat counterfeiting effectively, such DataLase’s laser-reactive colour change technology, or Photonic Printing, which offers unparalleled security features. In this blog post, we will explore the potential of this groundbreaking technology and its role in enhancing security, track and trace and combating counterfeit products.

Understanding DataLase’s Photonic Printing Technology

DataLase’s Photonics Printing technology revolutionises the field of anti-counterfeiting measures by utilising special pigments that change colour in response to specific laser wavelengths. These pigments are integrated into security features such as flexible packaging, labels, inks, or coatings. When exposed to the designated laser illumination, the pigments undergo a colour change reaction, revealing hidden information, patterns, or codes. This dynamic response creates tamper-evident and highly secure features that are virtually impossible to replicate accurately, making it an effective tool against counterfeiters.

Enhancing Security Measures

  • Authentication and Verification: The use of the technology enables manufacturers to incorporate a robust authentication feature into their products. By integrating these pigments into labels or inks, unique and tamper-evident marks can be created, making it easier for consumers, retailers, and authorities to verify the authenticity of products. The distinct colour change response serves as an instant indicator of genuine products, protecting consumers from counterfeit goods and preserving brand reputation.
  • Tamper Detection: Counterfeiters often attempt to tamper with products and alter or remove security features. DataLase’s technology acts as an effective deterrent against such activities. The tamper-evident colour change feature ensures that any attempt to modify or tamper with the product becomes immediately visible. This not only alerts consumers to the potential risk but also aids in identifying and prosecuting counterfeiters, making it an invaluable tool in the fight against counterfeiting.
  • Track and Trace Capabilities: The technology can be used in conjunction with track and trace systems to enhance supply chain security, particularly in improving track and trace of drugs for recalls and anti-counterfeiting purposes. By incorporating unique colour change inks into the packaging it enables codes or serial numbers that , manufacturers can track the movement of their products throughout the distribution network. This facilitates the identification of counterfeit products, enables faster recall processes in case of safety concerns, and strengthens overall supply chain security.
  • Customisation and Flexibility: Photonic Printing offers a high level of customisation and flexibility. Manufacturers can design intricate patterns, logos, or hidden images using laser-reactive colour change pigments. These customised features not only provide an added layer of security but also serve as a visually appealing and engaging element for consumers. This uniqueness further distinguishes genuine products from counterfeit ones, making it easier for consumers to identify and trust authentic brands.


DataLase’s Photonic Printing technology represents a step-change in enhancing security measures and combating counterfeiting. Its ability to create tamper-evident features, enable authentication and verification, and offer track and trace capabilities makes it an indispensable tool for businesses and consumers alike. By integrating this innovative technology, manufacturers can effectively protect their brand reputation, ensure consumer safety, and safeguard against the economic damages caused by counterfeit products.