8th April. Posted in Insights.


In today’s highly competitive market, brands are continually seeking innovative ways to engage consumers and stand out. Photonic Printing, as pioneered by DataLase, offers a transformative solution, enabling brands to create unique marketing campaigns, increase consumer engagement, and ultimately add considerable value to their brand.

Photonic Printing technology

Photonic Printing is a cutting-edge technology that allows for inkless printing directly onto products and packaging. This method utilises laser-reactive pigments to produce high-quality, durable images and text. DataLase’s unique approach to Photonic Printing facilitates real-time marketing capabilities and personalisation at the point of sale, offering brands a dynamic and environmentally efficient way to communicate with consumers.

Advantages for brands

  • Unique engagement campaigns: DataLase’s technology enables brands to create highly targeted, relevant marketing campaigns. By leveraging the ability to print on demand, brands can produce time-sensitive or location-specific messaging, significantly enhancing consumer engagement.
  • Enhanced sustainability: In an era where consumers are increasingly environmentally conscious, the company’s inkless printing solution is revolutionary. It reduces the environmental impact associated with traditional printing methods, helping brands improve their sustainability credentials and meet their Corporate Social Responsibility (CSR) goals.
  • Supply chain efficiency: Implementing the technology can streamline production processes, reduce waste, and maintain high levels of efficiency throughout the supply chain. This helps to contribute to a more sustainable operation, reduces costs and enhances brand value.
  • Robust track & trace solutions: With the growing importance of authenticity and provenance, DataLase’s solutions offer robust track and trace capabilities. This ensures greater security and integrity for the brand, fostering trust and loyalty among consumers.

Realising the potential

DataLase’s technology is revolutionising how brands perceive packaging and marketing. By allowing for greater flexibility, real-time personalisation and a strong commitment to sustainability, DataLase helps brands create powerful, memorable consumer interactions that add significant value.

The significance of Photonic Printing in augmenting brand value is immense. With its capacity to devise distinctive marketing campaigns, enhance consumer involvement and support sustainability objectives, DataLase’s solutions are setting a new standard for brand innovation. Going forward, the opportunity for brands to distinguish themselves and add value through cutting-edge technologies like Photonic Printing will only continue to grow.