20th June. Posted in Insights.


In today’s fast-paced world, where packaging and labelling play a crucial role in product identification and brand recognition, businesses are constantly seeking efficient and cost-effective solutions. Laser coding and marking, specifically using DataLase printing technology, has emerged as a game-changer in the packaging and labelling industry. This blog explores the numerous benefits that come with adopting laser coding and marking for packaging and labelling processes, including increased efficiency, cost-effectiveness, and a wide range of customisation options.

  1. Enhanced Efficiency

    Laser coding and marking systems provide matchless speed and precision compared to traditional printing methods. These systems utilise high-powered lasers to create permanent, high-quality marks on various packaging materials such as paper, cardboard and plastics. The non-contact nature of laser coding eliminates the need for consumables like ink or ribbons on the packing lines, thereby reducing downtime associated with material changeovers and maintenance. Additionally, the automation capabilities of laser systems enable seamless integration into production lines, ensuring smooth and continuous packaging operations.

  2. Cost-Effectiveness

    Implementing laser coding and marking technology can significantly reduce operational costs in the long run. Unlike conventional printing methods, laser systems eliminate the need for costly consumables, such as ink, solvents, and replacement parts. This reduction in consumables not only translates into direct cost savings, but also minimises waste generation and environmental impact. Moreover, the longevity and durability of laser-marked codes eliminate the need for frequent reworks or reprints, further reducing expenses and enhancing overall cost-effectiveness.

  3. Customisation Options

    Laser coding and marking offer unparalleled versatility when it comes to customisation. With DataLase printing technology, businesses can effortlessly incorporate variable data, including barcodes, QR codes, serial numbers, expiration dates, and even promotional messages, onto their packaging and labels. The high precision of lasers allows for intricate designs and crisp, legible marks, enabling brands to enhance their product presentation and engage with consumers effectively. This level of customisation also facilitates track and trace capabilities, ensuring supply chain visibility and counterfeit prevention.

  4. Compatibility with Various Packaging Materials

    One of the significant advantages of laser coding and marking is its compatibility with a wide range of packaging materials. Whether it’s corrugated board, paper, plastic film or foil, laser marking can create permanent and highly readable marks on virtually any surface. This versatility eliminates the need for multiple printing technologies or equipment, simplifying production processes and reducing equipment costs. Furthermore, laser-marked codes exhibit excellent resistance to external factors such as moisture, UV exposure, and temperature fluctuations, ensuring the durability and longevity of packaging and labels.

  5. Regulatory Compliance

    In industries where stringent regulatory requirements govern product labelling, laser coding and marking provide a reliable solution. The high-quality marks produced by laser systems meet the demanding standards set by regulatory bodies, ensuring compliance with industry-specific guidelines and traceability requirements. With laser technology, businesses can achieve precise and error-free labelling, minimising the risk of misidentification or non-compliance.


Laser coding and marking using DataLase technology offer significant advantages for packaging and labelling in terms of increased efficiency, cost-effectiveness, and customisation options. The speed, precision, and versatility of laser systems streamline production processes while reducing operational costs and environmental impact. Moreover, the ability to incorporate variable data and comply with regulatory requirements make laser coding an ideal choice for industries seeking innovative and reliable packaging and labelling solutions. By embracing laser technology, businesses can elevate their brand presence, improve supply chain efficiency, and deliver superior-quality products to consumers.