8th August. Posted in News.

Leading Photonic Printing solutions company DataLase, part of the SATO Group, has strengthened its Commercial team with the appointment of Paul Dustain as its Executive Vice President of Sales & Marketing.

Paul brings over 20 years of sales experience to the role and is set to focus on promoting the company’s unique Photonic Printing and Case Coding solutions to new and existing markets globally.

Previously operating in the defence and commercial sectors for 37 years, notably the global sales and business development of photonic and optical technologies, Paul understands the potential of the business and the complexities of the retail print and labelling market. He looks forward to helping DataLase deploy its revolutionary laser reactive solutions.

“The unique innovations behind DataLase make it a really exciting proposition for the market” commented Paul. “My role will be to take this technology and help brand owners use it to unlock new heights of consumer engagement. Packaging customisation is fast becoming a pivotal platform for retail, as businesses seek to build engaging brand experiences. I’m delighted to be working with a company that’s at the forefront of innovation and able to offer a fresh new approach.”

DataLase unique, inkless, laser reactive technologies have been developed for use within the FMCG market, specifically in the food & drink, home & personal care and quick-service restaurant sectors, providing unrivalled packaging personalisation capabilities.

Clare Lewis, COO and CFO, commented: “We are delighted to welcome Paul to our team, his proven track record in leading cross functional teams to deliver beyond customer expectations will help propel our technologies to the forefront. In addition, Paul’s vision, strategic thinking and customer-first approach align perfectly with our wider goals for DataLase.”

For further information about DataLase and to discover more about the applications of its technology, please visit www.DataLase.com