4th February. Posted in News.

Hidetoshi Shinada has been appointed Chairperson of leading Photonic Printing solutions company, DataLase, to drive collaboration and integration with the SATO Group.

An international print specialist, Mr. Shinada has joined DataLase from SATO to bring greater integration between the two companies and oversee strategic alignment and development.

Mr. Shinada worked for CYBERDYNE Inc. for four years and then joined SATO Holdings Corporation in September 2018. Prior to this he held a number of roles within global leader Fujifilm for a period extending over 30 years. His roles included overseeing R&D at Fujifilm Electronic Imaging, Chief Technology Officer and Executive Vice President at Fujifilm Dimatix, as well as General Manager of Advanced Marking Research Laboratories at Fujifilm Corporation.

Mr. Shinada commented on his appointment: “I’m delighted to join DataLase and look forward to using my extensive knowledge of the print sector to fuel the company’s alliance with SATO. As Chairman, I aim to leverage my invaluable network of contacts to build on the strong USP of DataLase’s technology to generate future growth.”

DataLase’s unique inkless laser reactive print technologies are used across a wide range of applications, including case coding and product coding, within food & drink, pharmaceutical, home and personal care packaging sectors, providing enhanced operational efficiency and sustainability benefits.

Andrew Wragg, CEO of DataLase, said: “We’re thrilled to be working with Shinada-san. His vast experience and innate passion for the industry make him the ideal Chairman. He possesses the required business acumen and technical knowledge to ensure the relationship’s success and we firmly believe his appointment will be an asset to both our clients and the DataLase brand.”

Mr. Shinada has received the Queen’s Awards for Enterprise: Innovation 2002, GATF INTERTECH Award 2000 and the Technology Award 2001 from the Japanese Society of Printing Science and Technology. He also holds an MS in Electronics Engineering from Hokkaido University and a Ph.D. from Chiba University in Japan.

For further information about DataLase, please visit www.DataLase.com