3rd May. Posted in News.

DataLase will talk to the unique benefits of its next-generation Photonic Printing technology at Inprint Munich 2019, a prestigious 3 day conference and exhibition, held 12-14 November 2019 in Germany.

Photonic Printing is a disruptive printing technology developed by DataLase, a SATO company, that utilises laser light in combination with a pre-printed functional coating, which is designed to be reactive to the light source. It unifies the benefits of traditional analogue print methods (typically flexography or gravure) with the flexibility and highly versatile nature of digital variable printing.

Photonic Printing creates endless opportunities for increased supply chain efficiency when deployed effectively in the new pack development process and is an exciting and unique consumer engagement tool allowing late stage packaging personalisation and customisation, integral to any brand’s product development and marketing strategy.

Today’s highly competitive retail market space is ready for new print technology that enables brands to engage with consumers through packaging on a one-to-one level.

This is the age of Photonic Printing – Engaging Packaging for the Connected World. Find out more at https://www.inprintmunich.com