4th December. Posted in Insights, News.

Leading Photonic Printing company DataLase continues to strengthen its growing commercial team with the appointment of Michael Gault as its new Sales Manager for Ireland.

Bringing many years of business development and sales experience to his role, Michael will be responsible for driving sales of innovative coding and marking solutions from DataLase, part of the SATO Group, across Ireland.

Developed to improve efficiency and supply chain performance, the unique inkless laser reactive technologies provide unrivalled quality and traceability. DataLase Case Coding is an innovative, highly efficient and sustainable way to apply variable shipping information onto corrugated boxes, while DataLase Product Coding provides a new solution for the printing of high contrast black-on-white codes for primary packaging, such as in the food and drink, pharmaceutical, household and personal care sectors.

“I have a great deal of experience in the technology sector, so it is fantastic for me to be a part of the team introducing this latest technical innovation to the packaging world,” said Michael, who is based in Derry. “The DataLase technology is incredibly exciting and I’m looking forward to meeting with businesses and explaining how the Case Coding Solution works.”

The patented laser reactive functional coating is applied as a patch using traditional print methods. Laser systems positioned at the latest stage of the supply chain then activate this coating and the pigment changes upon exposure to the laser light, delivering an inkless, high contrast print. Combining the benefits of traditional print methods with the flexibility of digital, DataLase Case Coding and Product Coding solutions enable improved flexibility of variable data printing on products and packaging. A viable alternative to print & apply labels, high resolution inkjet and waxjet solutions, it helps completely eliminate waste and single use plastics from the supply chain.

“DataLase has already secured deals with some high profile brands across Ireland so this is an exciting time to be joining such a rapidly growing business,” added Michael. “I am very much looking forward to bringing these unique technologies to market, meeting with existing and potential customers and demonstrating the incredible benefits of DataLase coding and marking technologies.”

Mike Toner, Sales Director at DataLase, said he was delighted to have Michael aboard the team. “With Michael’s years of experience in building relationships and his excellent technical knowledge, he will prove a huge asset to us in this important role,” said Mike.

“He has a proven track record of developing new business opportunities and is as comfortable working with SMEs as he is with global corporations, making him ideally suited for this strongly customer-oriented role. We would all like to welcome Michael to the team and look forward to sharing in his continued success.”

For further information about DataLase and to discover more about the applications of its technology, please visit www.DataLase.com