8th October. Posted in News.

DataLase will showcase its unique VAReLase™ Cup Solutions at this year’s Coffee Shop Innovations Expo, held at London’s Excel, on 19 and 20 November.

More than 85,000 delegates are expected to attend the premier exhibition for the sector, where DataLase will demonstrate its new and unique way to connect brands with consumers in-store and at the touch of a button.

VAReLase™ Cup uses DataLase Photonic Printing technology to customise hot drink cups at the point of sale, enabling new and engaging marketing campaigns targeted at creating brand loyalty and boosting sales by inklessly adding messages and graphics.

“VAReLase Cup is the ideal system for quick service businesses looking to increase customer loyalty by connecting to their customers through packaging,” said Marco Pinna, DataLase Photonic Printing Sales Director, who will be on-hand with the VAReLase team at the exhibition. “We are delighted to be able to showcase this new and exciting way to engage and communicate with customers at this year’s Coffee Shop Innovations Expo.

“Last year almost 20,000 key decision makers visited the show, with representatives from some of the world’s biggest chains to small independent businesses attending,” said Marco. “We are looking forward to demonstrating how VAReLase Cup Solutions can help brands stand out in a crowded marketplace through creative customisation, and how the system has the flexibility to switch cup messages and designs instantly. This means that while one cup could be highlighting an in-store loyalty scheme, the next could carry a message to positively influence the consumer to recycle the cup,” he said. “The opportunities are endless.”

The innovative VAReLase™ Cup system from DataLase can be found at stand A312 of Coffee Shop Innovations Expo, ExCel London, 19-20 November.

For more on VAReLase™ Cup Solutions, visit https://www.datalase.com/varelase-cup-solutions/